ECCO's Most Loved Styles


Ecco is a Danish footwear brand that was founded in 1963 by Karl Toosbuy. Toosbuy had previously worked in the footwear industry in Copenhagen but decided to strike out on his own, with a vision to create a company that combined design, quality, and comfort.

Toosbuy began by purchasing a factory in Bredebro, a small town in southern Denmark, and began producing shoes with just a few employees. He named the company "Ecco" after the Latin phrase "ex corde, ad corde," which means "from the heart." Toosbuy believed that the best shoes were made with passion and craftsmanship, and he instilled this philosophy into the company's culture from the very beginning.

In the early years, Ecco focused on producing high-quality work shoes for men, but in the 1980s, the company began to expand its product lines and target a broader market. Ecco's signature design elements include the use of high-quality leather, minimalist and functional design, and a focus on comfort and functionality.

Ecco has grown significantly over the years and now has a presence in over 90 countries around the world. The company remains committed to its founding principles of quality, comfort, and design and continues to innovate with new materials and technologies. 


Ecco uses a variety of materials and technologies in its footwear to provide comfort, durability, and style. Some of the materials and technologies that are commonly used by Ecco include:

  1. Leather: Ecco is known for using high-quality leather in its shoes, which is sourced from its own tanneries. The leather is treated with special processes to make it more durable and breathable.
  2. Gore-Tex: Some of Ecco's shoes feature Gore-Tex technology, which provides waterproofing and breathability. This is particularly useful in outdoor and athletic shoes.
  3. Receptor Technology: Ecco's Receptor technology is designed to provide excellent support and stability. It works by mimicking the natural motion of the foot and helps to reduce fatigue and discomfort.
  4. Direct Injection Technology: This is a manufacturing process used by Ecco that involves injecting the sole of the shoe directly onto the upper. This creates a durable and seamless bond between the sole and upper, which is both comfortable and long-lasting.
  5. FLUIDFORM™ Technology: Ecco's FLUIDFORM™ technology is a proprietary process that involves injecting a specialised foam directly into the shoe's midsole. This creates a comfortable and anatomically correct fit, which adapts to the unique shape of the wearer's foot.
  6. Biom Technology: Ecco's Biom technology is inspired by the natural shape and motion of the foot. It uses an anatomical last and a specially designed sole to provide excellent support and cushioning.

These are just a few examples of the materials and technologies used by Ecco in its footwear. The company is always exploring new ways to innovate and improve its products.


The Ecco Soft 7 is one of the brand's best-selling shoe models, and it is known for its comfort, durability, and versatility. Here are some key features of the Soft 7 shoe:

  1. Design: The Soft 7 has a minimalist design with a clean and modern look. It is available in several colours, including black, white, brown, and blue.
  2. Comfort: The Soft 7 is designed to be comfortable, with a removable leather-covered insole that provides cushioning and support. The shoe's interior is lined with breathable textile, which helps to keep the foot cool and dry.
  3. Construction: The Soft 7 is made with high-quality leather that is treated to be durable and soft. The shoe features Ecco's FLUIDFORM™ technology, which creates a direct injection process to attach the sole to the upper, providing a comfortable and anatomical fit.
  4. Versatility: The Soft 7 is a versatile shoe that can be worn with a variety of outfits, from casual to dressier occasions. It is suitable for both men and women and is available in a range of sizes and widths.
  5. Support: The Soft 7 features Ecco's Biom technology, which is designed to support the natural motion of the foot. The shoe has a wide base and a supportive sole that helps to distribute weight evenly across the foot, reducing fatigue and discomfort.

Overall, the Ecco Soft 7 is a popular shoe that offers a great combination of style, comfort, and functionality. It is suitable for everyday wear and can be a good choice for those who want a versatile and durable shoe that can be worn in a variety of situations.


The Ecco Flowt is a popular sandal model known for its durability and versatility. Here are some key features of the Flowt sandals:

Design: The Ecco Flowt Sandal is designed for women who appreciate contemporary, comfortable European-style sandals. It features a sleek, minimalist design, making it a perfect addition to your wardrobe. 

  1. Comfort: These sandals prioritise comfort with their breathable leather lining and microfiber-covered footbeds. Crafted from soft leather, they ensure your feet feel cushioned and supported all day long. The microfibre footbed enhances overall comfort by conforming to the unique shape of your feet.
  2. Construction: The Flowt is constructed using high-quality materials that are durable. ECCO utilises the FLUIDFORM™ direct injection process, which employs fluid materials to conform to unique anatomical lasts, creating the most comfortable base for your shoes.
  3. Versatility: With a round toe shape, the Flowt sandals seamlessly combine style and practicality, making them suitable for various occasions and activities. The rounded toe shape not only adds to the aesthetic appeal but also provides ample room for your toes, contributing to comfort and versatility.
  4. Support: The Flowt sandals prioritise support, offering adjustable toe and ankle straps with convenient velcro closures. This personalised fit ensures stability and minimises the risk of slippage. Additionally, the natural fibre-wrapped elastic band flexes harmoniously with your foot's movements, providing added support as you move.

In summary, the ECCO Flowt redefines women's casual sandals, seamlessly blending fashion and comfort. Its sleek minimalist design effortlessly elevates your style, while the round toe shape ensures versatility for various fashion choices. With a focus on durability and a comfortable base, these sandals are a chic statement that keeps your feet happy.

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